Video Marketing Tips for Real Estate Agents

As video content takes hold of social media platforms, it’s essential that REALTORs start incorporating video into their real estate social media strategy.

Video tends to be a more attention-grabbing than static posts, and it allows you to showcase more of YOU and your personality in your content.

This means that video is a great way to build rapport with you and your audience – without a lot of extra effort.

Not real estate agent Glennda Baker who is already crushing it on video?

No big deal. I’m here to show you the ropes, so you can conquer video WITHOUT a professional camera crew.

Let’s dive in.

Focus on quality.

If you want your real estate content to actually get seen and engaged with, it has to look and sound good.

Stability – Use a tripod to hold your phone while you film. I personally love this Ubeez flexible phone tripod. This way, I can set it on almost anything and film – even if I’m out on the hiking trails with my pup.

Lighting – Balance is key here. You don’t want to shoot in the dark, but you also don’t want a light so bright that it’s going to make you look white as a ghost. When outdoors, you can get the best lighting by shooting in the early morning or late afternoon where you can avoid shadows. Shooting in the shade is also a great option as well. If you’re shooting indoors, try to set up your shoot by a window with natural lighting or grab a ring light.

Audio – Record somewhere where it’s (mostly) quiet. You don’t want your dishwasher or a barking dog in the background. You can prevent excess sound and reverberation by avoiding rooms with lots of hard surfaces or high ceilings.

Lens – You don’t need a DSLR camera. Your iPhone is perfectly fine. Before you start your video, go ahead and wipe clean your camera lens.

Start with an attention-grabbing introduction

You have 3 second to get someone’s attention AND convince them to continue watching. Skip the long intros. Start by saying who this video is for followed by either a leading question or a quick summary of what you’re going to be talking about.

Add captions

A large portion of your audience has the sound OFF. If you don’t use captions, subtitles, or text, they’re going to keep on scrolling past your content.

Give a call to action!

At the end of your video, give your audience ONE action to do. Like this video. Follow me. Comment with your favorite local restaurant. If you’re looking to sell your house, send me a message. Ask for that engagement!

Nervous about shooting your first video? Bite the bullet and just go Live. That way, you can’t redo it 100x until maybe, eventually you think it’s perfect. Once you finish going Live, you can download the video to your phone and upload it onto other platforms.